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Preferences in language and terminology vary between individuals and communities and can change over time. At Future Super Group (FG) we challenge ourselves to use language as a tool for inclusion. That means keeping up-to-date with changes, understanding context (i.e. when and where certain words might be more suitable than others), and not getting too attached to any one way of saying things.
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Example The word queer was used as a slur for a long time, but in recent times has been reclaimed by some of the LGBTQIA+ community as an identifier. On the flipsideflip side, words like “ladylike” are worth dropping because they can reinforce the idea that someone’s assigned gender should define their behaviour. |
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It’s best to avoid the idea of “empowering” a marginal group to do something (e.g. people with disability in sport). Their power comes from their own community. Instead we can focus on listening to and amplifying marginalised voices, encouraging self-determination and using our power to break down barriers and create opportunities within society. By investing in allyship and mutual respect, we work towards equity while acknowledging systemic advantage and disadvantage in all forms.
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Example An example of empowerment used in an inclusive way is Future Super empowering people to invest their super in climate solutions. We offer people the ability to access investments and impactful super products that aren’t available elsewhere. It’s then up to people to use their own power in ways that match their values. |
Avoid stereotypes and be aware of unconscious bias
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